Volunteer Director of Marketing (remote)

Volunteer Directors of Marketing (remote)

What You Will Do

Build and lead the marketing organization responsible for project management of all related functions
Responsible for operations of marketing functions: Branding, Communications & P.R., Graphic Design, Social Media, Digital, Advertising, Growth & Awareness, Copy, and Merchandise, and google ads
Central role between all teams to make sure product/packaging design, compliance, production, go-to-market campaigns and performance tracking are implemented and complete
Drive clear and concise brand and product value proposition and communication with customers
Support annual operating plan and long-term strategic planning, brand calendars, including budget and performance reporting
Lead market research for consumer and industry insights to design and support brand initiatives
Field Marketing: Events, Collateral, Experiential/In-store Events, Demos/Sell-through, Retail Co-Marketing, Seasonal drive periods, POS data, Syndicated data.
Brand Marketing: social media, Community building, Content creation, Event strategy, Email/text-based Marketing and Loyalty Programs, Agency Liaisons, Campaigns
Partnership/Licensing/Co-Branding: Own the strategy and close deals in this space including influencers